Travel Portland

Events/Marketing

Selling event planners on Portland as a meeting site requires a multifaceted sell. By developing a print ad and direct mail “teaser” campaign that drove readers online to satisfy their curiosity, we brought prospects to a medium where the Portland story could be told effectively and where leads could be easily captured, qualified, and disseminated to the regional sales managers. This is one of many integrated branding and lead-generation programs we have helped develop for Travel Portland.