Insignia Health | Galluzzo Communication

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Insignia Health


Healthcare

As a part of creating a powerful positioning and marketing strategy for Insignia, Galluzzo Communications defined a key problem as the need to create a sense of real urgency among healthcare providers for better engaging difficult patients in their own healthcare and disease management. A lead generation program, including on- and offline direct marketing and webinars to targeted groups, generated a response rate of more than 20%.

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