Freightliner San Diego Event | Galluzzo Communication

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Freightliner San Diego Event


To create the invitation to an evening of dining and big-name entertainment aboard the USS Midway aircraft carrier in San Diego, we included a model jet aircraft sitting on a simulated Midway runway, packaged invitation materials inside a simulated flight log, and integrated a moving-image lenticular display of a jet take-off right on the top of the box. We extended this “Freedom, Friends & Freightliner” theme to the event itself, with staging elements that included sailors whistling guests aboard and skydivers pretending to be the evening’s entertainers (The Eagles) jumping onto the flight deck.